It sounds reminiscently like the FungWah bus I used to take from NYC to Boston or DC for $35 round trip. Run by a Jewish family. FungWah. Jewish. Naturally.
This stuff sounds like a miracle food. My sister forwarded this article about the wonders of quinoa to me. Must get some when I shop this weekend. It sounds so easy and healthy. Anyone have a favorite use, comment! I'll let you know what I try.